What have oranges got to do with Marketing Services?
Because business, like oranges, come in all shapes and sizes… on the outside. But inside, it’s a different story. Every business is made up of a collection of departments (segments) that have to work together to deliver the perfect product. The pithy core at the centre – is the marketing approach. It touches every aspect of your business orange, keeps it intact, cohesive, and interacting together.
Nature has got it right.
We just need to do the same thing, and keep it simple.
So it’s all about 3 simple steps:
By unpeeling, we make sense of your situation and uncover priority areas.
Building on the Unpeel, we put a bigger, detailed plan of action in place.
Taking action – working through your plan, either for you, with you or with a team member, over a period of time, so you can realise true progress and change for the better.
Additional segments include:
Marketing too, is like an orange – the skin is the overall process, but inside, there are so many marketing activities to choose from for individual attention, but all must then work together as a whole for the success of the overall project.
- Identifying and understanding your target market
- Marketing message and sales pitch
- Website review and recommendations
- Content writing
- Communications Strategy
- Social Media Strategy
- Sales letters
- Sales training
- Customer service review (onsite observation) and plan
- Creative brief e.g. branding