Because business, like oranges, come in all shapes and sizes… on the outside. But inside, it’s a different story. Every business is made up of a collection of departments (segments) that have to work together to deliver the perfect product. The pithy core at the centre – is the marketing approach. It touches every aspect of your business orange, keeps it intact, cohesive, and interacting together.
So it’s all about 3 simple steps:
By unpeeling, we make sense of your situation and uncover priority areas.
Building on the Unpeel, we put a bigger, detailed plan of action in place.
Taking action – working through your plan, either for you, with you or with a team member, over a period of time, so you can realise true progress and change for the better.
Marketing too, is like an orange – the skin is the overall process, but inside, there are so many marketing activities to choose from for individual attention, but all must then work together as a whole for the success of the overall project.