5 things I’ve learned from pre-launch testing – hidden benefits
I’ve had this idea. It’s something I’ve been mulling over for ages, but in all the surrounding noise, the idea wouldn’t take commercial shape. A chance conversation with a friend created the necessary spark. Suddenly all the barriers came down and I could see a way forward. #thepowerofchat
But as a freelance consultant, it can feel pretty exposed at times and although the research said yes, I still wasn’t sure how my new idea would be received. #pushyourcomfortzone
The thing about being ‘a marketer’ is that everyone assumes you have all the answers, but it doesn’t work that way. Not only is it about objectivity, but it’s also that there’s the human factor to consider… #testyourideas
So I turned to my network for help. I’m in a few fantastic online groups, as well as a regular networking meeting. These people are amazing and very supportive. So that was an ideal starting point. #solopreneuryourarenotalone
From there, I found willing volunteers to test my offer, try the tech and give me valuable feedback. It was really encouraging to see the interest the idea generated especially from people who command my respect, as business people and as great human beings.
And the idea? Well – watch this space – it’s launching on Monday! Read on for some of the learnings from this exercise.
- Don’t be afraid to ask
Some of us find it very difficult to ask for help… even though most of us are happy to lend a hand if asked.
Consequently, finding people to test your campaign or offering can be pretty nerve wracking. But by asking for volunteers, and offering some benefit in return for their time, you’re giving as well as receiving, so asking just got easier.
- It’s not just about selling
We don’t always have the answers – so a test campaign will not only fix the glitches, but feedback from participants can throw up new angles to consider.
- Bolster your research
Add weight to your research and evaluation by gauging live interest with a mini-trial or a slimmed down version of your offering. Measure the enthusiasm along with previous metrics.
- Network to communicate
Trials can even generate testimonials – a great way of telling others about your strengths – it’s credible and it means you don’t feel like you’re always self-promoting. Or, talking about your offer in a way that doesn’t feel like pushy selling can be much easier for you and your audience in a third person sort of way. Don’t forget your network too though – publicising a trial run can be a great way to expand your network and establish great new relationships… especially if the trial is interesting, relevant and helpful.
- It’s okay to be nervous
Pre-show nerves are natural. But running a trial gives you a chance to test your nerves as well as your offering in a more forgiving environment. In fact, mistakes are welcomed, because this is a test run after all.